American Entrepreneur relates the story of the Robertson family business, telling how Willie’s family turned a humble regional duck call manufacturer, founded by his father, Phil, into an international powerhouse brand. From a young age, Willie had the entrepreneurial bug, buying candy in bulk and hawking it on the school bus. He did special orders and earned a small fortune for a ten-year-old—until he was hauled into the principal’s office and told to knock it off. So he transferred his focus to Phil’s fledgling business, helping in whatever way he could, from folding endless numbers of cardboard boxes to acting as the company’s customer service department—though he still wasn’t out of grade school. Willie helped build Duck Commander, which he now runs, into a worldwide brand, culminating in the mega success of the Duck Dynasty television show.