You're dealt seven cards to build your best five-card hand. You might have a perfect hand... but now you gotta pass three cards to your right. You adjust your strategy and exchange two cards with the player across the table. Adjust again, then pass one to the left.
Now, you arrange your best five card hand to try to trick your opponents as you all roll over your hands one card at a time. Finally, before exposing your final card, you declare compete "UP" for the highest-ranking hand, or "DOWN" for the lowest-ranking hand, so you ALWAYS have a chance to change your strategy and trick your opponents to win right up to the end!